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Agro-Entrepreneurial Intention among University Students: a study under the premises of Theory of Planned Behavior
| Content Provider | SAGE Publishing |
|---|---|
| Author | Nawi, Noorshella Che Mamun, Abdullah Al Hassan, Ariezal Afzan Wan Suzanna Aafanii Adeeba Wan Ibrahim Mohamed, Amaal Fadhlini Permarupan, P. Yukthamarani |
| Copyright Year | 2022 |
| Abstract | This study empirically examines how graduate students’ attitude, subjective norm, perceived behavioral control, knowledge, and acceptance of agro-business influence student intention to start agro-entrepreneurship and the moderating effect of gender and faculty on the relationship among the factors based on the Theory of Planned Behavior. The study adopted the cross-sectional design from 300 public university students. The results of the study revealed that attitude toward agro-entrepreneurship, perceived behavioral control, and acceptance of agro-entrepreneurial exert a positive and significant effect on agro-entrepreneurial intention among university students. Moreover, the gender-based multiple group analysis revealed that male graduate students accept more agro-business than female students. Thus, policy makers can facilitate the promotion of agro-entrepreneurship among graduate students. Based on Theory of Planned Behavior, this study improves our understanding on university students’ agro-entrepreneurial intention in Malaysia. Finally, the discussion, recommendations and conclusion of the study are discussed in the research paper. |
| Related Links | https://journals.sagepub.com/doi/pdf/10.1177/21582440211069144?download=true |
| ISSN | 21582440 |
| Issue Number | 1 |
| Volume Number | 12 |
| Journal | SAGE Open (SGO) |
| e-ISSN | 21582440 |
| DOI | 10.1177/21582440211069144 |
| Language | English |
| Publisher | Sage Publications CA |
| Publisher Date | 2022-01-14 |
| Publisher Place | Los Angeles |
| Access Restriction | Open |
| Rights Holder | © The Author(s) 2022 |
| Subject Keyword | entrepreneurial intention agro-entrepreneurship theory of planned behavior University students |
| Content Type | Text |
| Resource Type | Article |
| Subject | Arts and Humanities Social Sciences |
