NDLI: Health Consciousness, Food Safety Concern, and Consumer Purchase Intentions Toward Organic Food: The Role of Consumer Involvement and Ecological Motives

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Health Consciousness, Food Safety Concern, and Consumer Purchase Intentions Toward Organic Food: The Role of Consumer Involvement and Ecological Motives

Content Provider	SAGE Publishing
Author	Iqbal, Jawad Yu, Donglei Zubair, Maria Rasheed, Muhammad Imran Hafiz Muhammad Usman Khizar Imran, Muhammad
Copyright Year	2021
Abstract	The organic food market is speedily growing in the current era; organizations in this industry, therefore, need to understand consumer motivations, perceptions, attitudes, and behavioral intentions of purchasing organic food. Based on a survey of 268 respondents, we investigated the relationships between individuals’ food safety concerns and health consciousness with their purchase intentions of organic food. The findings of our study reveal that individuals’ health consciousness and food safety concerns are positively related to their intentions of purchasing organic food products through consumer involvement. In addition, consumers’ ecological motive has been found as a boundary condition on the direct and indirect relationships described above such that the associations are stronger at the higher levels of ecological motive.
Related Links	https://journals.sagepub.com/doi/pdf/10.1177/21582440211015727?download=true
ISSN	21582440
Issue Number	2
Volume Number	11
Journal	SAGE Open (SGO)
e-ISSN	21582440
DOI	10.1177/21582440211015727
Language	English
Publisher	Sage Publications CA
Publisher Date	2021-05-25
Publisher Place	Los Angeles
Access Restriction	Open
Rights Holder	© The Author(s) 2021
Subject Keyword	consumer involvement food safety concerns purchase intentions Health consciousness ecological motives
Content Type	Text
Resource Type	Article
Subject	Arts and Humanities Social Sciences

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4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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