Loading...
Please wait, while we are loading the content...
Similar Documents
A Meta-Analysis of How Country-Level Factors Affect Web Survey Response Rates
| Content Provider | SAGE Publishing |
|---|---|
| Author | Daikeler, Jessica Silber, Henning Bošnjak, Michael |
| Copyright Year | 2021 |
| Abstract | A major challenge in web-based cross-cultural data collection is varying response rates, which can result in low data quality and non-response bias. Country-specific factors such as the political and demographic, economic, and technological factors as well as the socio-cultural environment may have an effect on the response rates to web surveys. This study evaluates web survey response rates using meta-analytical methods based on 110 experimental studies from seven countries. Three dependent variables, so-called effect sizes, are used: the web response rate, the response rate to the comparison survey mode, and the difference between the two response rates. The meta-analysis indicates that four country-specific factors (political and demographic, economic, technological, and socio-cultural) impact the magnitude of web survey response rates. Specifically, web surveys achieve high response rates in countries with high population growth, high internet coverage, and a high survey participation propensity. On the other hand, web surveys are at a disadvantage in countries with a high population age and high cell phone coverage. This study concludes that web surveys can be a reliable alternative to other survey modes due to their consistent response rates and are expected to be used more frequently in national and international settings. |
| Related Links | https://journals.sagepub.com/doi/pdf/10.1177/14707853211050916?download=true |
| Starting Page | 306 |
| Ending Page | 333 |
| Page Count | 28 |
| ISSN | 14707853 |
| Issue Number | 3 |
| Volume Number | 64 |
| Journal | International Journal of Market Research (MRE) |
| e-ISSN | 25152173 |
| DOI | 10.1177/14707853211050916 |
| Language | English |
| Publisher | Sage Publications UK |
| Publisher Date | 2021-11-26 |
| Publisher Place | London |
| Access Restriction | Open |
| Rights Holder | © The Author(s) 2021 |
| Subject Keyword | response rates cross-national meta-analysis cross-cultural web surveys |
| Content Type | Text |
| Resource Type | Article |
| Subject | Business and International Management Economics and Econometrics Marketing |
