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The Limitations of hashtag Feminist Activism on South African Twitter: A Case Study of #menaretrash and #womenaretrash
| Content Provider | SAGE Publishing |
|---|---|
| Author | Reneses, Pablo A. Bosch, Tanja |
| Copyright Year | 2023 |
| Abstract | Social media has become a central arena for debates around feminism and gender in South Africa. One recent example can be found in the hashtag #MenAreTrash, which has been a trending topic multiple times on South African Twitter. However, despite the prevalence of gender-based violence in the country, these conversations have also come under strong criticism, especially from men. Existing literature on social media expressions of misogyny and anti-feminism has primarily focused on North American and European case studies. This article expands existing literature by analyzing men’s reactions to the #MenAreTrash hashtag and highlighting what this reveals about the role and backlash against feminism in South Africa. Based on a thematic analysis of 600 tweets, this article explores the discursive strategies employed by South African cisgender men on Twitter in response to the #MenAreTrash hashtag. Beyond some marginal yet relevant examples of reflexibility and allyship, the overwhelmingly negative response from men online, as found by the study, reflected a lack of self-reflection about their masculinity. The article provides additional insights into the role of digital feminist activism in shaping networked masculinities in the South African context. |
| Related Links | https://journals.sagepub.com/doi/pdf/10.1177/1097184X231188681?download=true |
| ISSN | 1097184X |
| Journal | Men and Masculinities (JMM) |
| e-ISSN | 15526828 |
| DOI | 10.1177/1097184X231188681 |
| Language | English |
| Publisher | Sage Publications CA |
| Publisher Date | 2023-07-10 |
| Publisher Place | Los Angeles |
| Access Restriction | Open |
| Rights Holder | © The Author(s) 2023 |
| Subject Keyword | #MenAreTrash networked masculinity networked misogyny hashtag feminism |
| Content Type | Text |
| Resource Type | Article |
| Subject | Sociology and Political Science Gender Studies History Literature and Literary Theory |
