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Volunteer Retention in Prosocial Venturing: The Role of Emotional Connectivity
| Content Provider | SAGE Publishing |
|---|---|
| Author | Farny, Steffen Kibler, Ewald Hai, Solange Landoni, Paolo |
| Copyright Year | 2018 |
| Abstract | This study develops an understanding of the role of emotional connectivity for volunteer retention in prosocial business venturing. By embedding it in organizational ambivalence theory, our analysis of four volunteer-dependent community ventures reveals two mechanisms through which entrepreneurs strengthen volunteers’ emotional connectivity. We first identify emotion-focused practices that form volunteers’ emotional attachment to the venture, and then demonstrate how duality-focused practices, in the form of managing inherent organizational duality, complement emotion-focused practices to foster volunteers’ emotional loyalty to the venture. Theorizing from our findings, we introduce a model of managing volunteers’ emotional connectivity, and conclude by discussing its implications for prosocial venture research on volunteerism and affective commitment. |
| Related Links | https://journals.sagepub.com/doi/pdf/10.1177/1042258718769055?download=true |
| Starting Page | 1094 |
| Ending Page | 1123 |
| Page Count | 30 |
| ISSN | 10422587 |
| Issue Number | 6 |
| Volume Number | 43 |
| Journal | Entrepreneurship Theory and Practice (ETP) |
| e-ISSN | 15406520 |
| DOI | 10.1177/1042258718769055 |
| Language | English |
| Publisher | Sage Publications CA |
| Publisher Date | 2018-04-20 |
| Publisher Place | Los Angeles |
| Access Restriction | Open |
| Rights Holder | © The Author(s) 2018 |
| Subject Keyword | prosocial venturing emotions management practices volunteer retention entrepreneurship ambivalence |
| Content Type | Text |
| Resource Type | Article |
| Subject | Business and International Management Economics and Econometrics |
