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Coalition Networks for the Green New Deal: Nonprofit Public Policy Advocacy in the Age of Social Media
| Content Provider | SAGE Publishing |
|---|---|
| Author | Yang, Aimei Liu, Wenlin |
| Copyright Year | 2022 |
| Abstract | Social media is an important tool for nonprofit public policy advocacy. To help nonprofits effectively utilize social media in advocacy efforts, this study proposes a measurement framework of social media social capital based on social networks. Specifically, in this study, we examine the relationships between social media capital and symbolic, political capital on social media. We study how a group of nonprofits utilizes Twitter to advocate for the Green New Deal and their interaction with politicians, activists, and publics on social media during the 2019 presidential primaries. Our analysis shows that different dimensions of social media capital significantly influence nonprofits’ social media-based symbolic capital and political capital. |
| Related Links | https://journals.sagepub.com/doi/pdf/10.1177/08997640221123341?download=true |
| Starting Page | 1284 |
| Ending Page | 1307 |
| Page Count | 24 |
| ISSN | 08997640 |
| Issue Number | 5 |
| Volume Number | 52 |
| Journal | Nonprofit and Voluntary Sector Quarterly (NVS) |
| e-ISSN | 15527395 |
| DOI | 10.1177/08997640221123341 |
| Language | English |
| Publisher | Sage Publications CA |
| Publisher Date | 2022-09-20 |
| Publisher Place | Los Angeles |
| Access Restriction | Open |
| Rights Holder | © The Author(s) 2022 |
| Subject Keyword | political capital social media capital symbolic capital nonprofit policy advocacy |
| Content Type | Text |
| Resource Type | Article |
| Subject | Social Sciences |
