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L’engagement du consommateur envers la marque : perspective socio-culturelle et voies de recherche
| Content Provider | SAGE Publishing |
|---|---|
| Author | Scarano, Monica C. Regany, Fatima Özçağlar-Toulouse, Nil |
| Copyright Year | 2023 |
| Related Links | https://journals.sagepub.com/doi/pdf/10.1177/07673701231180409?download=true |
| ISSN | 07673701 |
| Journal | Recherche et Applications en Marketing (French Edition) (RAM) |
| e-ISSN | 20512821 |
| DOI | 10.1177/07673701231180409 |
| Language | English |
| Publisher | Sage Publications UK |
| Publisher Date | 2023-07-17 |
| Publisher Place | London |
| Access Restriction | Open |
| Rights Holder | © l’Association Française du Marketing, 2023 |
| Subject Keyword | ECM SDL CCT engagement du consommateur envers la marque marketing relationnel marque perspective socio-culturelle engagement |
| Content Type | Text |
| Resource Type | Article |
| Subject | Marketing |