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Digital unionism as a renewal strategy? Social media use by trade union confederations
| Content Provider | SAGE Publishing |
|---|---|
| Author | Carneiro, Bia Costa, Hermes Augusto |
| Copyright Year | 2020 |
| Abstract | Traditional actors such as trade unions are inevitably challenged by digital technologies, not only from the perspective of labor relations, but also in relation to outreach and communications strategies. In fact, as online and offline realities become increasingly intertwined, the presence of organized labor institutions within the Internet’s current networked environment is unavoidable. This article debates digital trade unionism as a strategy for trade union renewal, particularly the implications of using social media platforms to connect and interact with a broader audience beyond the labor movement. Through a comprehensive comparative analysis of the Facebook pages of six trade union confederations from Brazil, Canada, Portugal, and the UK, we find that despite the possibilities for horizontal dialogue enabled by the new digital communication and information technologies, trade union confederations maintain an outdated ‘one-way’ model of communication, hindering opportunities to reach and engage with both union and non-union actors. |
| Related Links | https://journals.sagepub.com/doi/pdf/10.1177/0022185620979337?download=true |
| Starting Page | 26 |
| Ending Page | 51 |
| Page Count | 26 |
| ISSN | 00221856 |
| Issue Number | 1 |
| Volume Number | 64 |
| Journal | Journal of Industrial Relations (JIR) |
| e-ISSN | 14729296 |
| DOI | 10.1177/0022185620979337 |
| Language | English |
| Publisher | Sage Publications UK |
| Publisher Date | 2020-12-23 |
| Publisher Place | London |
| Access Restriction | Open |
| Rights Holder | © Australian Labour and Employment Relations Association (ALERA) 2020 SAGE Publications Ltd, Los Angeles, London, New Delhi, Singapore and Washington DC |
| Subject Keyword | Digital trade unionism Web 2.0 trade unions social media trade union renewal Facebook |
| Content Type | Text |
| Resource Type | Article |
| Subject | Business and International Management Industrial Relations |
