NDLI: Interdependence modulates the brain response to word

Content Provider	PubMed Central
Author	Ishii, Keiko Kobayashi, Yuki Kitayama, Shinobu
Copyright Year	2009
Abstract	Social orientation (interdependence as opposed to independence) has been suggested as a major cultural dimension. In the present work, we used a specific stimulus-locked component of electroencephalogram and found, for the first time, that the perceiver’s social orientation modulates the brain response to incongruity of word meaning to attendant vocal tone. Participants judged the verbal meaning of emotionally spoken emotional words while ignoring the vocal tone. As predicted, there was a greater negative event-related potential between 450 and 900 ms after the stimulus onset when the verbal content was incongruous with the background vocal tone, relative to when the two were congruous. Of importance, this incongruity-based late negativity was larger when participants were unobtrusively exposed to schematic human faces while listening to the stimulus words and for females than for males. Moreover, this late negativity was reliably predicted by chronic social orientation for females, but not for males and in the face condition, but not in the no-face control condition. Implications for future work on culture are discussed.
Related Links	http://dx.doi.org/10.1093/scan/nsp044
Ending Page	317
Page Count	11
Starting Page	307
File Format	PDF
ISSN	17495016
e-ISSN	17495024
Journal	Social Cognitive and Affective Neuroscience
Issue Number	2-3
Volume Number	5
Language	English
Publisher	Oxford University Press
Publisher Date	2010-06-01
Access Restriction	Open
Rights Holder	Oxford University Press
Subject Keyword	Experimental and Cognitive Psychology Cognitive Neuroscience Research in Higher Education
Content Type	Text
Resource Type	Article
Subject	Experimental and Cognitive Psychology Cognitive Neuroscience Medicine

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
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9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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