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The Influence of Social Responsibility Image Relative to Product and Service Quality on Brand Loyalty: An Exploratory Study of Quick-service Restaurants
| Content Provider | Paperity |
|---|---|
| Author | Xu, Yueying Hazel Reich, Allen Z. McCleary, Ken W. |
| Abstract | Social responsibility (SR) is becoming an increasingly significant component of many firms’ strategic planning decisions. Research has shown that consumers tend to reward socially responsible behavior. However, there has been little testing of the construct in the hospitality industry. Additionally, when other important variables that influence consumer brand loyalty are considered, will brand social responsibility image (BSRI) still play a significant role? This study investigates the importance of SR and its impact on brand loyalty, relative to product quality and service quality in the quick-service restaurant industry. The authors were also interested to learn whether BSRI impacted consumers |
| File Format | HTM / HTML |
| ISSN | 07397011 |
| Issue Number | 1 |
| Journal | Hospitality Review |
| Volume Number | 28 |
| Language | English |
| Publisher | Florida International University |
| Publisher Date | 2018-09-07 |
| Access Restriction | Open |
| Subject Keyword | bsri quality brand image brand loyalty brand social responsibility image Social responsibility |
| Content Type | Text |
| Resource Type | Article |
