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A metric for customer lifetime value of credit card customers
| Content Provider | Paperity |
|---|---|
| Author | Kumar, Ashwani Sundararajan, Ramasubramanian Aeron, Harsha Moorthy, Janakiraman Bhaskar, Tarun |
| Abstract | Estimating customer lifetime value (CLV) is becoming increasingly important in order for firms to identify and invest on prospective profitable customers. A credit card issuer firm has to take several different decisions regarding a customer throughout her stay with the firm. CLV estimation can help a firm in making some of these crucial decisions. In this paper, we have presented a conceptual model for revenue from a credit card customer and have further presented a metric for CLV. This metric has been designed specifically for credit card customers. We have simulated different states of a customer to demonstrate how the proposed metric works. |
| Starting Page | 153 |
| Ending Page | 168 |
| File Format | HTM / HTML |
| DOI | 10.1057/dbm.2008.13 |
| Issue Number | 3 |
| Journal | Journal of Database Marketing & Customer Strategy Management |
| Volume Number | 15 |
| Language | English |
| Publisher | Palgrave Macmillan UK |
| Publisher Date | 2008-06-01 |
| Access Restriction | Open |
| Subject Keyword | Credit card Customer lifetime value Customer relationship management Financial services |
| Content Type | Text |
| Resource Type | Article |
