Loading...
Please wait, while we are loading the content...
Similar Documents
On the impactfulness of theory and review articles
| Content Provider | Paperity |
|---|---|
| Author | Crittenden, Victoria L. Peterson, Robert A. |
| Abstract | Every article in the AMS Review should have an impact on marketing thought. The editors of the journal offer several operational guidelines for crafting theoretical/conceptual manuscripts and suggest three characteristics for assessing future impactfulness of a contribution. The marketing professoriate may require a new mindset in order to contribute high quality, impactful theory and review articles that can keep pace with marketplace events and marketing practice. |
| Starting Page | 1 |
| Ending Page | 4 |
| File Format | HTM / HTML |
| ISSN | 1869814X |
| DOI | 10.1007/s13162-012-0025-6 |
| Issue Number | 1 |
| Journal | AMS Review |
| Volume Number | 2 |
| e-ISSN | 18698182 |
| Language | English |
| Publisher | Springer US |
| Publisher Date | 2012-03-01 |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
| Subject | Marketing |