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Audience Development: Texas Symphony Orchestras
| Content Provider | University of Oregon |
|---|---|
| Author | Bedell, Renelle |
| Abstract | Symphony orchestras are experiencing a significant decline in audience attendance. The development of technology, the decline of music education, and the current state of our economy, are just a few challenges that symphonies are coping with. Some organizations have already found approaches to overcome these obstacles, but many are still struggling. Throughout this research the following question is explored: “What audience development strategies are being used by Texas symphony orchestras?” This work focuses largely on the Austin Symphony Orchestra and the San Antonio Symphony through a comparative case study analysis. This project also involves document analysis, observation and interviews. |
| Page Count | 89 |
| Language | English |
| Access Restriction | Open |
| Rights License | rights_reserved |
| Subject Keyword | Audience development Symphony orchestras Austin Symphony Orchestra San Antonio Symphony Orchestra Texas Participation Engagement Orchestra |
| Content Type | Text |
| Resource Type | Plan |