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| Content Provider | OECD iLibrary |
|---|---|
| Organization | OECD |
| Abstract | Evaluation of the economic contribution and impact of the tourism industry requires consistent approaches to evidence gathering yet tourism evaluation has lagged behind other sectors and industries in developing accepted methodologies. There is a need to raise the standard of evidence-based policy and programme development. This review of evaluation practices recommends various approaches to the evaluation of tourism policies and programmes that will allow for greater comparability and knowledge sharing to develop capacity and capabilities. Application of evaluation frameworks will help policy makers to increase overall competitiveness, sustainability and performance of tourism policies and programmes. Further initiatives are suggested to assess the net impact of activities carried out by tourism promotion agencies and more accurately attribute outcomes to tourism policy. The chapter identifies the need for suitable guidance and training materials on applied evaluation approaches, tools and techniques. A road map for the compendium of evaluation methods is also presented. The detailed preparation and step-by-step application of this road map forms one of the main conclusions and recommendations of the chapter alongside specific actions to further promote tourism evaluation. |
| Page Count | 31 |
| Starting Page | 55 |
| Ending Page | 85 |
| Language | English |
| Publisher | OECD Publishing |
| Publisher Date | 2012-07-12 |
| Access Restriction | Open |
| Subject Keyword | Industry and Services |
| Content Type | Text |
| Resource Type | Chapter |
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