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So.cl: An Interest Network for Informal Learning
| Content Provider | Microsoft Research |
|---|---|
| Author | Farnham, Shelly D. Lahav, M. Raskino, David Cheng, Lili Ickman, Steven Laird-McConnell, Tom |
| Copyright Year | 2012 |
| Abstract | Web search engines emerged prior to the dominance of social media. What if we imagined search as integrating withsocial media from the ground up? So.cl is a web applicationthat combines web browsing, search, and social networkingfor the purposes of sharing and learning around topics of interest. In this paper, we present the results of a deploymentstudy examining existing learning practices around searchand social networking for students, and how these practicesshifted when participants adopted So.cl. We found prior tousing So.cl that students already heavily employed searchtools and social media for learning. With the use of So.cl,we found that users engaged in lightweight, fun social sharing and learning for informal, personal topics, but not formore heavyweight collaboration around school or work.The public nature of So.cl encouraged users to post searchresults as much for self expression as for searching, enabling serendipitous discovery around interests. |
| Language | English |
| Publisher | AAAI Conference on Weblogs and Social Media |
| Publisher Date | 2012-01-01 |
| Access Restriction | Open |
| Rights Holder | Microsoft Corporation |
| Subject Keyword | Social sciences |
| Content Type | Text |
| Resource Type | Proceeding |