NDLI: Hotel Service Innovation with Smart Technologies: Exploring Consumers' Readiness and Behaviors

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Hotel Service Innovation with Smart Technologies: Exploring Consumers' Readiness and Behaviors

Content Provider	MDPI
Author	Kim, Jinkyung Jenny Han, Heesup
Copyright Year	2022
Description	This research investigated consumer behaviors for a smart hotel, which is driven by innovative technologies along with the fourth industrial revolution. Considering its enormous potential to become the hotel of the future, we aimed to offer a better understanding of consumers’ intricate decision-making process and behaviors for a smart hotel choice. A robust model was developed by incorporating technology readiness into the merged framework encompassing technology acceptance model and planned behavior theory. The results of data analysis discovered the significant role of each variable, such as technology readiness, perceived ease of use, perceived usefulness, attitude, subjective norm, and perceived behavioral control, and confirmed all hypotheses within the combined model. The proposed theoretical framework sufficiently accounted for consumers’ behavioral intentions and the discussions involved managerial implications of this research.
Starting Page	5746
e-ISSN	20711050
DOI	10.3390/su14105746
Journal	Sustainability
Issue Number	10
Volume Number	14
Language	English
Publisher	MDPI
Publisher Date	2022-05-10
Access Restriction	Open
Subject Keyword	Sustainability Information and Library Science Smart Technologies Smart Hotel Technology Readiness Technology Acceptance Model Theory of Planned Behavior
Content Type	Text
Resource Type	Article

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