NDLI: Mobile Augmented Reality Heritage Applications: Meeting the Needs of Heritage Tourists

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Mobile Augmented Reality Heritage Applications: Meeting the Needs of Heritage Tourists

Content Provider	MDPI
Author	Yin, Celine Zhao Ying Jung, Timothy Dieck, M. Claudia Tom Lee, Maria Younghee
Copyright Year	2021
Description	As competition intensifies, value co-creation with tourists is essential for successful implementation of mobile augmented reality (AR) heritage applications. This study therefore aims to identify heritage tourists’ needs and involvement when developing mobile AR heritage applications using a grounded theory approach. Since AR applications are still in their infancy in the tourism industry the grounded theory approach was employed. Fifty in-depth interviews were conducted in Macau’s World Heritage Sites. The interview transcripts were analyzed by the open coding method with the NVivo software, the process of axial coding and the selective coding method. This study generated new requirements for mobile AR heritage applications that reflect the needs of the Asian tourist market, which are different from those of the European tourist market. The characteristic of tourist empowerment and the association between co-creation and tourism were also identified. This study contributes to provide a theoretical framework for designing mobile AR heritage applications and has implications for mobile AR application developers and tourism practitioners.
Starting Page	2523
e-ISSN	20711050
DOI	10.3390/su13052523
Journal	Sustainability
Issue Number	5
Volume Number	13
Language	English
Publisher	MDPI
Publisher Date	2021-02-26
Access Restriction	Open
Subject Keyword	Sustainability Tourism, Leisure, Sport and Hospitality Augmented Reality Co-creation Tourist Requirements Heritage Tourism Macau
Content Type	Text
Resource Type	Article

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