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Consumer Ethnocentrism and Country of Origin: Effects on Online Consumer Purchase Behavior in Times of a Pandemic
Content Provider | MDPI |
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Author | Patricio, Esteban Ramírez-Correa Camacho, Luis José Salazar-Concha, Cristian |
Copyright Year | 2021 |
Description | Electronic commerce has shown exponential growth over the past decade, but the impact of COVID-19 has exceeded all expectations. Based on the theory of planned behavior, this paper aims to investigate the relationship between consumer ethnocentrism and internet purchase behavior in times of pandemics. Data was collected from 294 online purchasers, and the analysis was conducted utilizing a Partial Least Squares Structural Equation Modeling approach. The results indicate no significant impact on the relationship between the planned online purchase behavior and the country of origin when consumers face a health crisis. Additionally, the outcomes show that attitude toward online shopping positively affects online purchase behavior. |
Starting Page | 348 |
e-ISSN | 20711050 |
DOI | 10.3390/su14010348 |
Journal | Sustainability |
Issue Number | 1 |
Volume Number | 14 |
Language | English |
Publisher | MDPI |
Publisher Date | 2021-12-29 |
Access Restriction | Open |
Subject Keyword | Sustainability Information and Library Science Ethnocentrism Country of Origin Internet Purchasing Behavior Pls-sem Covid-19 |
Content Type | Text |
Resource Type | Article |