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Corporate Social Responsibility and Customer Loyalty in Food Chains—Mediating Role of Customer Satisfaction and Corporate Reputation
| Content Provider | MDPI |
|---|---|
| Author | Ali, Waris Danni, Yu Latif, Badar Kouser, Rehana Baqader, Saleh |
| Copyright Year | 2021 |
| Description | The study examined the role of perceived CSR in deriving customer loyalty by exploring direct and mediated effects of corporate reputation and customer satisfaction in Pakistan’s food chains. The data were collected through a survey method from 322 customers of McDonald’s in Pakistan during October 2019 and January 2020. The collected information was then analyzed through the Partial Least Square Structural Equation Modeling (PLS-SEM) technique to test the hypothesized relationships. The results revealed a significant positive impact of perceived CSR on customer loyalty, corporate reputation, and customer satisfaction. Further, customer satisfaction and corporate reputation appeared to mediate the relationship between perceived CSR and customer loyalty. |
| Starting Page | 8681 |
| e-ISSN | 20711050 |
| DOI | 10.3390/su13168681 |
| Journal | Sustainability |
| Issue Number | 16 |
| Volume Number | 13 |
| Language | English |
| Publisher | MDPI |
| Publisher Date | 2021-08-04 |
| Access Restriction | Open |
| Subject Keyword | Sustainability Applied Ethics Corporate Social Responsibility Customer Satisfaction Customer Loyalty Corporate Reputation Pakistan Developing Country Food Chains |
| Content Type | Text |
| Resource Type | Article |
