NDLI: Couple Ethical Purchase Behavior and Joint Decision Making: Understanding the Interaction Process and the Dynamics of Influence

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Couple Ethical Purchase Behavior and Joint Decision Making: Understanding the Interaction Process and the Dynamics of Influence

Content Provider	MDPI
Author	Rabeson, Landisoa Paraschiv, Corina Bertrandias, Laurent Chenavaz, Régis
Copyright Year	2022
Description	We present in this paper a qualitative study of couple ethical purchasing behavior, based on interviews with French consumers. The analysis of joint decision making allows us to distinguish between ethical couples who favor the choice of ethical products when making purchase decisions together and unethical couples who do not. Our results show that ethical couples are characterized by a positive exchange of information, use of verbal and tactical persuasion strategies, and trust in the knowledge of the partner, while unethical couples are characterized by a negative exchange of information, difficulties with joint decision making, and conflict-minimizing strategy. Time, money, and pleasure appear as the most critical factors restricting couples’ purchase of ethical products. Our research provides the first empirical evidence about the dynamics of influence of one partner over the other within couples regarding ethical purchasing behavior.
Starting Page	8105
e-ISSN	20711050
DOI	10.3390/su14138105
Journal	Sustainability
Issue Number	13
Volume Number	14
Language	English
Publisher	MDPI
Publisher Date	2022-07-02
Access Restriction	Open
Subject Keyword	Sustainability Mathematical Social Sciences Ethical Purchasing Couple Decision Joint Decision Making Dynamics of Influence Ethical Consumer
Content Type	Text
Resource Type	Article

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