NDLI: Factors Affecting Visiting Behavior to Bali during the COVID-19 Pandemic: An Extended Theory of Planned Behavior Approach

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Factors Affecting Visiting Behavior to Bali during the COVID-19 Pandemic: An Extended Theory of Planned Behavior Approach

Content Provider	MDPI
Author	Cahigas, Maela Madel L. Prasetyo, Yogi Tri Alexander, James Sutapa, Putu Lauterina Wiratama, Shannen Arvin, Vincent Nadlifatin, Reny Persada, Satria Fadil
Copyright Year	2022
Description	The COVID-19 pandemic affected tourists’ traveling behavior and resulted in the stoppage of Bali’s tourism growth. Hence, this study aimed to determine the factors that influence Indonesians to travel to Bali during the COVID-19 pandemic by utilizing the extended theory of planned behavior (TBP) approach. A total of 269 respondents participated in the survey and answered forty (40) questions developed from seven (7) latent variables. Structural equation modeling (SEM) specified that hedonic motivation had the highest direct effect on tourist traveling intention, followed by attitude, and COVID-19 safety protocols. Meanwhile, social media influence, perceived behavioral control, and subjective norms were insignificant to tourists’ intention to travel during the COVID-19 pandemic. These findings contributed to the proposed strategies that increased the number of local and international tourists. Since this study aimed to stabilize the tourism sector and improve the economy in Bali, the government and tourism stakeholders benefit from the results.
Starting Page	10424
e-ISSN	20711050
DOI	10.3390/su141610424
Journal	Sustainability
Issue Number	16
Volume Number	14
Language	English
Publisher	MDPI
Publisher Date	2022-08-22
Access Restriction	Open
Subject Keyword	Sustainability Tourism, Leisure, Sport and Hospitality Hedonic Motivation Bali Theory of Planned Behavior Covid-19 Pandemic Tourism
Content Type	Text
Resource Type	Article

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