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Social Media Engagement in Two Governmental Schemes during the COVID-19 Pandemic in Macao
| Content Provider | MDPI |
|---|---|
| Author | Pang, Patrick Cheong-Iao Jiang, Wenjing Pu, Guanwen Chan, Kin-Sun Lau, Ying |
| Copyright Year | 2022 |
| Description | Social media engagement is a vehicle for effective communication and engagement between governments and individuals, especially in crises such as the COVID-19 pandemic. Additionally, it can be used to communicate resilience measures and receive feedback. This research aims to investigate public social media engagement with resilience measures related to COVID-19 in Macao. We examined 1107 posts and 791 comments about the government’s face mask supply and consumption voucher schemes on Facebook. Using the Crisis Lifecycle model, we partitioned the data and analyzed the content and engagement of related posts, as well as the word semantics in user comments. Our findings show that social media engagement in these resilience measures is high and positive in the early stages of the pandemic, suggesting social media’s potential in mobilizing society, preserving social resilience, and serving as a two-way communication tool in public health emergencies. |
| Starting Page | 8976 |
| e-ISSN | 16604601 |
| DOI | 10.3390/ijerph19158976 |
| Journal | International Journal of Environmental Research and Public Health |
| Issue Number | 15 |
| Volume Number | 19 |
| Language | English |
| Publisher | MDPI |
| Publisher Date | 2022-07-23 |
| Access Restriction | Open |
| Subject Keyword | International Journal of Environmental Research and Public Health Information and Library Science Content Analysis Covid-19 Facebook Governmental Scheme Social Media |
| Content Type | Text |
| Resource Type | Article |
