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Study on the Effect of Customer Psychological Ownership on Value Co-Creation under Service Ecosystem
| Content Provider | MDPI |
|---|---|
| Author | Zhou, Wen Li, Sitan Meng, Xiangxixi |
| Copyright Year | 2022 |
| Description | Recently, scholars have tended to study value co-creation from the perspective of service ecosystems, focusing more on the networked, dynamic, and interactive nature of service ecosystems. They believe that the foundation of value co-creation in the service ecosystem is user experience and deep engagement. The deep experience and interaction in the process of value co-creation led to increased psychological ownership, thus increasing the value of users and companies. This study explores the effect of customer psychological ownership on value co-creation from the perspective of deep experience and interaction. The results show that customer psychological ownership and customer fit have a positive effect on the performance of value co-creation, and companies can enhance value co-creation by increasing customers’ sense of belonging and tacit understanding. |
| Starting Page | 2660 |
| e-ISSN | 20711050 |
| DOI | 10.3390/su14052660 |
| Journal | Sustainability |
| Issue Number | 5 |
| Volume Number | 14 |
| Language | English |
| Publisher | MDPI |
| Publisher Date | 2022-02-24 |
| Access Restriction | Open |
| Subject Keyword | Sustainability Information and Library Science Value Co-creation Service Ecosystem Customer Psychological Ownership Customer Fit |
| Content Type | Text |
| Resource Type | Article |
