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Introduction to Special Issue: Brand Equity, Satisfaction, and Word of Mouth
| Content Provider | MDPI |
|---|---|
| Author | Gloria, Berenguer-ContrĂ Ruiz-Molina, MarĂa Eugenia Gil-Saura, Irene |
| Copyright Year | 2021 |
| Description | The COVID-19 pandemic has generated an incredible change in the global economy that will likely have long-term consequences on consumer behavior, markets, business models, market regulation, and public policies, among others |
| Starting Page | 12738 |
| e-ISSN | 20711050 |
| DOI | 10.3390/su132212738 |
| Journal | Sustainability |
| Issue Number | 22 |
| Volume Number | 13 |
| Language | English |
| Publisher | MDPI |
| Publisher Date | 2021-11-18 |
| Access Restriction | Open |
| Subject Keyword | Sustainability |
| Content Type | Text |