Loading...
Please wait, while we are loading the content...
Similar Documents
Rethinking a Designers' Rule of Thumb: Influence of Information Seeking and Consumption Goals on Mobile Commerce Interface Design
| Content Provider | MDPI |
|---|---|
| Author | Hwang, Sooa Park, Hyunah Oh, Kyunghui Hwang, Sangwoong Joo, Jaewoo |
| Copyright Year | 2021 |
| Description | We investigated whether adding product information in mobile commerce improved consumers’ attitudes toward a product and whether this relationship was moderated by consumption goals. We conducted two field experiments in which we recruited parents in Korea and the USA and asked them how they evaluated two childcare hybrid products (HPs) newly developed by Samsung Electronics designers. The results revealed that participants exposed to additional information about the HPs evaluated them more favorably than those who were not exposed. However, this relationship disappeared when a consumption goal was activated. Our findings establish a dynamic relationship between information seeking and consumption goals, asking designers to rethink their rule of thumb in the mobile commerce context. |
| Ending Page | 1647 |
| Page Count | 17 |
| Starting Page | 1631 |
| e-ISSN | 07181876 |
| DOI | 10.3390/jtaer16050092 |
| Journal | Journal of theoretical and applied electronic commerce research |
| Issue Number | 5 |
| Volume Number | 16 |
| Language | English |
| Publisher | MDPI |
| Publisher Date | 2021-05-19 |
| Access Restriction | Open |
| Subject Keyword | Journal of theoretical and applied electronic commerce research Journal of Theoretical and Applied Electronic Commerce Research Ergonomics Information Seeking Consumption Goal Hybrid Product Samsung Electronics Mobile Commerce |
| Content Type | Text |
| Resource Type | Article |
