NDLI: The Relationship between E-Commerce and Firm Performance: The Mediating Role of Internet Sales Channels

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The Relationship between E-Commerce and Firm Performance: The Mediating Role of Internet Sales Channels

Content Provider	MDPI
Author	Jelena, Šaković Jovanović Radoje, Vujadinović Aleksandar, Vujović Mitreva, Elizabeta Fragassa, Cristiano
Copyright Year	2020
Description	This paper postulates that the effect of e-commerce on firm performance is not direct and needs to be examined using mediating factors. The Ordinary Least-Squares (OLS) model was employed with the data of the Flash Eurobarometer 439 Survey entitled The Use of Online Marketplaces and Search Engines by small and medium enterprises. The obtained findings provide support for the mediating hypothesis. To be more precise, while the relationship between e-commerce and firm performance is negative, it is positively mediated by certain types of internet sales channels. In particular, the benefits of e-commerce in terms of higher sales are more pronounced when firms use commercial websites and online marketplaces. On the other hand, the interaction between e-commerce and search engines has an insignificant effect on firm performance. This study advances research on e-commerce by emphasizing the importance of mediating effect.
Starting Page	6993
e-ISSN	20711050
DOI	10.3390/su12176993
Journal	Sustainability
Issue Number	17
Volume Number	12
Language	English
Publisher	MDPI
Publisher Date	2020-08-27
Access Restriction	Open
Subject Keyword	Sustainability Information and Library Science E-commerce Firm Performance Online Marketplaces Commercial Website Search Engine Mediating Approach
Content Type	Text
Resource Type	Article

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