NDLI: Linking Green and Sustainable Entrepreneurial Intentions and Social Networking Sites; The Mediating Role of Self-Efficacy and Risk Propensity

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Linking Green and Sustainable Entrepreneurial Intentions and Social Networking Sites; The Mediating Role of Self-Efficacy and Risk Propensity

Content Provider	MDPI
Author	Hussain, Iftikhar Nazir, Mehrab Hashmi, Saadia Shaheen, Imrab Akram, Sabahat Waseem, Muhammad Arshad, Adeel
Copyright Year	2021
Description	This study investigated the impact of the use of social networking sites on university graduate students’ green sustainable entrepreneurial intentions by developing a mediating effect. This study provided a research framework using Ajzen’s theory of planned behavior and Shapero’s model to illustrate the relationship between self-efficacy and risk propensity towards green and sustainable entrepreneurial intentions. This research model posited a relationship between the use of social networking sites and green and sustainable entrepreneurship intentions with a mediating role of risk propensity and self-efficacy. The structural questionnaire was adopted, validated, and disseminated to the 300 respondents of university students. This study’s findings confirmed that there was a significant positive effect of the use of social networking sites on green and sustainable entrepreneurship intentions with the indirect impact of risk propensity and self-efficacy. These substantial outcomes have essential practices and academic implications for representatives, policy makers, and entrepreneurial institutes, such as how to direct the use of such relative niche technologies for communication and the role of the internet to promote green and sustainable entrepreneurial practices among young people.
Starting Page	7050
e-ISSN	20711050
DOI	10.3390/su13137050
Journal	Sustainability
Issue Number	13
Volume Number	13
Language	English
Publisher	MDPI
Publisher Date	2021-06-23
Access Restriction	Open
Subject Keyword	Sustainability Applied Ethics Social Networking Sites Risk Propensity Self-efficacy Green and Sustainable Entrepreneurial Intention
Content Type	Text
Resource Type	Article

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