NDLI: Improving the Management of Tourist Destinations: A New Approach to Strategic Management at the DMO Level by Integrating Lean Techniques

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Improving the Management of Tourist Destinations: A New Approach to Strategic Management at the DMO Level by Integrating Lean Techniques

Content Provider	MDPI
Author	Foris, Diana Florescu, Adriana Foris, Tiberiu Barabas, Sorin
Copyright Year	2020
Description	Destination management organizations have a key role to play in the governance of tourism destinations, in managing destination networks and in ensuring good cooperation between stakeholders. Although, destination management organizations (DMOs) are atypical organizations, their operations are evaluated according to their organizational efficiency and effectiveness. This study aims to propose a framework to improve the management of the tourist destination through an innovative approach that interconnects strategic management and Lean techniques to increase efficiency and productivity in operational processes, organizational efficiency and effectiveness at the DMO level. The framework developed in this study interconnects the analysis of the internal environment through the Value Chain and the Lean Six Sigma methods identified to be suitable for application in the management of the tourist destination. Testing of the practical application of this framework was done for Association for the Promotion and Development of Tourism (APDT), which is the DMO that ensures the management of the tourist destination of Brasov, Romania. The research contributes to the optimization of the processes at the DMO’s level. The framework developed in this study can be implemented by practitioners to improve the management of the tourist destination. The paper also offers future research directions.
Starting Page	10201
e-ISSN	20711050
DOI	10.3390/su122310201
Journal	Sustainability
Issue Number	23
Volume Number	12
Language	English
Publisher	MDPI
Publisher Date	2020-12-07
Access Restriction	Open
Subject Keyword	Sustainability Tourism, Leisure, Sport and Hospitality Tourist Destination Management Dmo's Optimization Strategy Lean Techniques
Content Type	Text
Resource Type	Article

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