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E-Commerce in Agri-Food Sector: A Systematic Literature Review Based on Service-Dominant Logic
| Content Provider | MDPI |
|---|---|
| Author | Sami, Berghäll Zhang, Mengzhen |
| Copyright Year | 2021 |
| Description | Agricultural e-commerce (AE) has attracted substantial attention within various research disciplines for several years. In this paper, we present a literature review of the recent state of AE research published from 2000 through to 2021 in 83 journals. Based on Service-Dominant Logic (S-D logic) and Qualitative Comparative Analysis (QCA), we identify six research themes, and a theoretical continuum is applied to reveal how research themes and scholarly approaches fit into the S-D logic framework. A general increasing trend in the number of articles confirms the escalating interest in AE research; however, different themes perform unevenly with S-D logic. Even though research themes such as Consumer Willingness are getting closer to S-D logic premises, and ideologies that are increasingly approaching S-D logic have been applied to analyzing AE topics, unfortunately, there remains a paucity of papers that wield S-D logic in the AE field. Our research focuses on an innovative emerging AE field and, simultaneously, provides an approach of integrating S-D logic into analyzing academic papers in the AE domain. This research may shed some light on future possibilities that S-D logic could support the co-creation of value between consumers and agribusiness managers, and other broader disciplines such as management and marketing. |
| Ending Page | 3374 |
| Page Count | 19 |
| Starting Page | 3356 |
| e-ISSN | 07181876 |
| DOI | 10.3390/jtaer16070182 |
| Journal | Journal of theoretical and applied electronic commerce research |
| Issue Number | 7 |
| Volume Number | 16 |
| Language | English |
| Publisher | MDPI |
| Publisher Date | 2021-12-05 |
| Access Restriction | Open |
| Subject Keyword | Journal of theoretical and applied electronic commerce research Journal of Theoretical and Applied Electronic Commerce Research Information and Library Science Agricultural E-commerce (ae) Customer Relationship Management Value Co-creation Service-dominant Logic (s-d Logic) Literature Review |
| Content Type | Text |
| Resource Type | Article |
