NDLI: Sustainable Tourism Attitude and Preference in Italian Adults: Value Orientation and Psychological Need Satisfaction

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Sustainable Tourism Attitude and Preference in Italian Adults: Value Orientation and Psychological Need Satisfaction

Content Provider	MDPI
Author	Cardinali, Paola Varani, Nicoletta Migliorini, Laura
Copyright Year	2020
Description	Sustainability became a leading concept in tourism development practice and research. Several studies have shown the relationship between sustainability choices and value orientation. However, there is a lack of studies that explore how autonomous motivation, based on the satisfaction of the basic psychological needs, might predict sustainability attitudes and preference. The present study aims to explore the relationship between attitudes towards sustainable tourism, preference for a sustainable stay, values orientation, and psychological need satisfaction in Italian adults, testing the hypothesis that also basic needs satisfaction and tourist preferences should contribute to increasing a positive attitude toward sustainable tourism. Participants are 142 Italian adults (M = 42,11 years, 80% women). This research used the online survey method collection and snowball strategy recruitment. The results showed that participants have a high level of attitude and preference towards sustainable tourism. Correlation indicated that there is a positive association between positive attitudes towards sustainable tourism, self-transcendence, and basic psychological need satisfaction. Furthermore, regression revealed that psychological basic need satisfaction, preference for a sustainable stay and value orientation explain people's attitudes towards sustainable tourism. These findings imply more attention may be needed to psychological needs to understand how people might deal with environmental sustainability.
Starting Page	10517
e-ISSN	20711050
DOI	10.3390/su122410517
Journal	Sustainability
Issue Number	24
Volume Number	12
Language	English
Publisher	MDPI
Publisher Date	2020-12-15
Access Restriction	Open
Subject Keyword	Sustainability Tourism, Leisure, Sport and Hospitality Sustainable Tourism Attitude Tourist's Preferences Value Orientation Psychological Need Satisfaction
Content Type	Text
Resource Type	Article

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