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Consumers' Preferences for and Perception of CSR Initiatives in the Wine Sector
| Content Provider | MDPI |
|---|---|
| Author | Stanco, Marcello Lerro, Marco |
| Copyright Year | 2020 |
| Description | This study explores consumers’ preferences for corporate social responsibility (CSR) initiatives implemented in the wine sector. Moreover, it investigates consumers’ perception and price premium for four wine certifications related to corporate social responsibility (i.e., SQNPI Sustainable Quality; V.I.V.A. Sustainable Wine; Organic, and Equalitas—Sustainable Wine). Overall 251 regular Italian wine consumers participated in an online survey. Their preferences for 11 CSR initiatives implemented in the wine sector were assessed through a best–worst scaling analysis. The study findings show that the most important CSR initiatives for consumers are “health and food safety”, “sustainable agricultural practices”, and “air pollution”. By contrast, those least important for consumers are “energy consumption”, “sustainable packaging”, and “fair trade”. Consumers expressed a positive perception in terms of CSR performance for all the certifications investigated, while their price premium was higher for wine with Organic certification. The study offers several implications for wineries. Specifically, it suggests the CSR initiatives that wineries may implement to fully meet consumers’ preferences. |
| Starting Page | 5230 |
| e-ISSN | 20711050 |
| DOI | 10.3390/su12135230 |
| Journal | Sustainability |
| Issue Number | 13 |
| Volume Number | 12 |
| Language | English |
| Publisher | MDPI |
| Publisher Date | 2020-06-27 |
| Access Restriction | Open |
| Subject Keyword | Sustainability Applied Ethics Best–worst Analysis Wine Certification Corporate Social Responsibility Italian Consumers Willingness To Pay Price Premium |
| Content Type | Text |
| Resource Type | Article |
