NDLI: Implementation of Website Marketing Strategies in Sports Tourism: Analysis of the Online Presence and E-Commerce of Golf Courses

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Implementation of Website Marketing Strategies in Sports Tourism: Analysis of the Online Presence and E-Commerce of Golf Courses

Content Provider	MDPI
Author	Daries, Natalia Cristobal-Fransi, Eduard Ferrer-Rosell, Berta
Copyright Year	2020
Description	As a sports activity with immense tradition, current offerings and future prospects, golfing represents a first-rate tourist resource. In choosing golfing destinations, tourists rely upon information that is available online, just as consumers do in making decisions about any resource. Thus, in our study, we sought to profile the internet presence of golf courses in Catalonia, as well as the maturity of their e-commerce. To that end, we developed an integrated model for analysing the websites of golf courses: one based on web content analysis and structured with four dimensions (i.e., information, communication, e-commerce and additional functions) and the phases of the extended model of internet commerce adoption (eMICA). Applied to all golf courses in Catalonia that operate websites, the model revealed that, despite the sport’s great importance to the local economy and tourism, the golf courses do not have an adequate online presence or sufficient platforms for communication. The present work includes information on its theoretical contribution, implications for management, limitations and future lines of research.
Ending Page	561
Page Count	20
Starting Page	542
e-ISSN	07181876
DOI	10.3390/jtaer16030033
Journal	Journal of theoretical and applied electronic commerce research
Issue Number	3
Volume Number	16
Language	English
Publisher	MDPI
Publisher Date	2020-12-09
Access Restriction	Open
Subject Keyword	Journal of theoretical and applied electronic commerce research Journal of Theoretical and Applied Electronic Commerce Research Tourism, Leisure, Sport and Hospitality Golf Courses Sports Tourism E-commerce Web Content Analysis Emica
Content Type	Text
Resource Type	Article

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