NDLI: Creating a Micro-Enterprise for the Development and Marketing of a Chili Sauce Based on Sambo Seeds: Market Analysis

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Creating a Micro-Enterprise for the Development and Marketing of a Chili Sauce Based on Sambo Seeds: Market Analysis

Content Provider	Knowledge E
Author	Bravo, M. B. Arboleda, L. F. Velasco, L. A.
Abstract	The present work was carried out to promote a chili sauce made with the seeds of the sambo fruit – a local variety of pumpkin. Presently, the sauce is consumed only in Ecuador and is prepared using just the fleshy part of the fruit, while the seeds are discarded. The authors of this article see a larger potential application of the fruit in the food industry, as the fruit not only adds a pleasant flavor but is also full of nutrition. They have made a new chili sauce with a base of sambo seeds. The research was carried out using an inductive method, where people were selected at random. Variables such as gender, age, level, and consumption preferences, among others, were analyzed. The study was conducted in Riobamba canton on 164 people, aged 20 and over, considering various aspects. The instrument used was a questionnaire. The results showed that 71.95% of those surveyed consumed chili-based sauces, and 54.88% of them consumed it at least once a week. In addition, 63.41% of them consumed or had consumed sambo seeds, thus denoting that consumers were aware of and were consuming this product. The current research allowed us to innovate the product using correct methods and techniques, and adapt the best use of seeds in the food industry.
Related Links	https://knepublishing.com/index.php/espoch/article/view/11191/18142
Starting Page	159
Ending Page	171
Page Count	13
ISSN	27895009
DOI	10.18502/espoch.v2i2.11191
Issue Number	1
Journal	ESPOCH Congresses: The Ecuadorian Journal of S.T.E.A.M.
Volume Number	2
Language	English
Publisher Date	2022-06-14
Access Restriction	Open
Subject Keyword	Sambo Economic analysis Chili Commercialization. Consumption
Content Type	Text
Resource Type	Article

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Creating a Micro-Enterprise for the Development and Marketing of a Chili Sauce Based on Sambo Seeds: Market Analysis