NDLI: Using personality traits to explain consumer behaviour: an emperical examination

Content Provider	IIM Ahmedabad
Author	Dholakia, Ruby Roy
Abstract	The use of personality theory in consumer behaviour research has met with more disappointments than success. The belief that individual differences in brand preference or choice behaviour are caused by personality differences has not always been supported by empirical research.
Alternate Webpage(s)	https://vslir.iima.ac.in:8443/xmlui/handle/11718/872
Language	English
Publisher Date	1977-11-01
Access Restriction	Open
Subject Keyword	Working Paper Personality Consumer Behaviour
Content Type	Text
Resource Type	Article

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