NDLI: To switch travel mode or not? Impact of Smartphone delivered high-quality multimodal information

Content Provider	IET Digital Library
Author	Gan, Hongcheng
Abstract	Travellers' mode switch behaviour with the presence of high-quality Smartphone delivered multimodal information (SMMI) seems to have rarely been addressed. This study investigated commuters’ en-trip mode decision about switching from ‘auto’ to ‘park-and-ride’ (P + R) under high-quality SMMI that provides travel time for both modes, delay for auto, cause of delay, P + R cost and comfort level of rail transit. It is based on a stated preference survey of Shanghai travellers. A binary logit model was developed to identify contributing factors that affect mode switching decisions. Results showed that SMMI can significantly influence mode choice and its impacts depend on traveller attributes, driver's previous experience, and level of service attributes. Statistically significant explanatory variables in the model are delay for auto, comfort level of rail transit, gender, education level, income, driving experience, driving frequency, main criterion of mode choice, owning an easy public transportation ride card, previous use of P + R, perceived value of existing real-time traveller information and frequency of using real-time traveller information. This study also developed a practical logit model that encompasses policy related explanatory variables to obtain policy implications for real application of SMMI services in Shanghai.
Starting Page	382
Ending Page	390
Page Count	9
ISSN	1751956X
Volume Number	9
e-ISSN	17519578
Issue Number	Issue 4, May (2015)
Alternate Webpage(s)	https://digital-library.theiet.org/content/journals/iet-its/9/4
Alternate Webpage(s)	https://digital-library.theiet.org/content/journals/10.1049/iet-its.2014.0150
Journal	IET Intelligent Transport Systems
Publisher Date	2014-10-01
Access Restriction	Open
Rights Holder	© The Institution of Engineering and Technology
Subject Keyword	Auto Delay Binary Logit Model Commuters En-trip Mode Decision Drivers Previous Experience Driving Experience Driving Frequency Easy Public Transportation Ride Card Education Level Gender Income Main Mode Choice Criterion Mobile Computing Mode Switching Decisions P + R Park-and-ride Pervasive Computing Rail Traffic Rail Transit Comfort Level Real-time Traveller Information Perceived Value Road Traffic Service Attribute Level Shanghai Travellers Smart Phones Smartphone Delivered Multimodal Information SMMI Traffic Engineering Computing Traffic Information System Traveller Attributes Travellers Mode Switch Behaviour Ubiquitous
Content Type	Text
Resource Type	Article
Subject	Law Transportation Environmental Science Mechanical Engineering

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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