NDLI: The way to improve the revenue of high-speed rail corporation in China under commissioned transport model

Content Provider	IEEE Xplore Digital Library
Author	Shaoni, Zhou Yimiao, Zhang Qiusheng, Zhang
Copyright Year	2014
Description	Author affiliation: School of Economics and Management, Beijing Jiaotong University, Beijing, China (Shaoni, Zhou; Yimiao, Zhang; Qiusheng, Zhang)
Abstract	The development of China's high-speed railway has attracted worldwide attention, while its operating performance has failed to meet expectations; revenue stays at a low level, which seriously affects the improvement of high-speed railway companies' competitiveness, the financing for construction and the further development of railway. As the current business model of commissioned transport cannot be changed in the short term, this paper finds that the reason of low revenue is the inconsistency between the marketing revenue body and the responsibility body. Based on the principal-agent theory, this paper puts forward to the joint marketing strategy between the railway administrations of the trustees and the entrusting high-speed rail companies; divides the areas of marketing responsibility and puts forward specific marketing strategies specifically from the perspectives of product, price, distribution and promotion according to the 4Ps theory, to improve passenger transport revenue of high-speed rail companies.
Sponsorship	IEEE Syst., Man, Cybern. Soc.
Starting Page	1
Ending Page	5
File Size	242100
Page Count	5
File Format	PDF
e-ISBN	9781479931347
DOI	10.1109/ICSSSM.2014.6874064
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2014-06-25
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Rails Economics path revenue highspeed rail company business model of commissioned transport Companies Rail transportation Product design
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
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