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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Jianbin Li Minghui Xu |
| Copyright Year | 2011 |
| Description | Author affiliation: School of Economics and Management, Wuhan University, Wuhan 430072, P. R. China (Minghui Xu) || School of Management Huazhong University of Science and Technology Wuhan 430074, P.R. China (Jianbin Li) |
| Abstract | Consider a supply chain consisting of one risk-averse retailer and one risk-neutral manufacturer with endogenous manufacturer rebates (rebate to consumers), and the demand faced by the retailer is stochastic, price-dependent. We adopt Conditional Value-at-Risk (CVaR) as the retailer's decision criterion. The demand uncertainty is assumed to be multiplicative, and the expected demand depends on the effective price of the product. We characterize the manufacturer and retailer's optimal strategies simultaneously. We show the existence of Nash equilibrium between the manufacturer and the risk-averse retailer. |
| Starting Page | 1 |
| Ending Page | 5 |
| File Size | 198248 |
| Page Count | 5 |
| File Format | |
| ISBN | 9781612843100 |
| ISSN | 21611890 |
| e-ISBN | 9781612843117 |
| DOI | 10.1109/ICSSSM.2011.5959517 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2011-06-25 |
| Publisher Place | China |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Operations research supply chain Supply chains manufacturer rebate Pricing risk-aversion Elasticity Nash equilibrium Marketing and sales CVaR |
| Content Type | Text |
| Resource Type | Article |
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