NDLI: The simulation model of price stability to consumer loyalty degree based on the cognitive behavior

Content Provider	IEEE Xplore Digital Library
Author	Xuelian Wang Shiquan Zhong Ran Guo Jing Xiao
Copyright Year	2013
Description	Author affiliation: Sch. of Manage. & Econ., Tianjin Univ., Tianjin, China (Shiquan Zhong) \|\| Sch. of Econ. & Manage., Hebei Univ. of Technol., Tianjin, China (Xuelian Wang; Ran Guo; Jing Xiao)
Abstract	Loyal customers are important for any company, and how to cultivate their loyalty by marketing tactics such as price, relation, promotion and etc. is crucial. We establish a consumer cognitive simulation model based on ACT-R cognitive framework to research the influence of price stability on consumer loyalty in this paper. The model uses three variables price stability, price, and the urgency of the needs, to describe the state of the consumer cognition. Consumers' decision-making mechanism is characterized through the production rules. The behavior for each simulation is evaluated by using the memory cycles and saved in order to assist future cycle decisions. Finally, we make a numeric simulation experiment by using the above model. The result and analysis of the data shows that this model is effective in studying consumer loyalty degree.
Starting Page	55
Ending Page	58
File Size	339151
Page Count	4
File Format	PDF
e-ISBN	9781479905300
DOI	10.1109/SOLI.2013.6611381
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2013-07-28
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Economics consumer loyalty degree ACT-R Decision making cognitive model simulation Companies Educational institutions Stability analysis Cognition Numerical models
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in