NDLI: Make It Feel: Use of Facial Imaging Technique to Analyze the Impact of Each Emotional Spot on Ad Success

Content Provider	IEEE Xplore Digital Library
Author	Saraswat, P. Nagar, H. Khandelwal, S.
Copyright Year	2015
Description	Author affiliation: Geetanjali Inst. of Tech. Studies, Udaipur, India (Saraswat, P.) \|\| Mewar Univ., Chittorgarh, India (Nagar, H.; Khandelwal, S.)
Abstract	we propose to lay the foundation of an automated method for classifying impact of various emotional spots on advertisement success. This approach is based on analyzing various muscles activated while making a facial expression in response to certain ad. Each emotion has its own impact on consumers and every emotional spot can help to increase sales. Certain types of emotion are better able to fulfill the purpose and meet the goal of persuading targeted consumers for buying a product than others. The challenge is to analyze which emotion creates consumer engagement with the product and deliver that emotion for creating a brand image. This is a very challenging pattern recognition problem that requires robust detection of various natural, spontaneous expressions and their intensities in real time environment. This paper demonstrates the possibility for an ecologically valid, subtle evaluation of advertisement success, strong speculation of brand building based on facial responses. The framework can be successfully implemented impersonalizing online ads that are shown to viewers while watching media over the Internet or television and in concept testing in order to know what customers' values and what they don't.
Starting Page	502
Ending Page	507
File Size	362397
Page Count	6
File Format	PDF
e-ISBN	9781479988709
DOI	10.1109/CISIS.2015.74
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2015-07-08
Publisher Place	Brazil
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Gold Media natural versus posed expressions emotional advertising FACS SVM Expressions classification Media effectiveness Insurance Feature extraction Real-time systems Face Advertising
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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