NDLI: Social media platforms for social good

Content Provider	IEEE Xplore Digital Library
Author	Bresciani, S. Schmeil, A.
Copyright Year	2012
Description	Author affiliation: Institute for Media and Communications Management, University of St. Gallen (HSG), St. Gallen, Switzerland (Bresciani, S.) \|\| Institute for Public Communication, Università della Svizzera italiana (USI), Lugano, Switzerland (Schmeil, A.)
Abstract	The disruptive potential of social media in generating participation and networking has been readily exploited by marketers and politicians. The power of these digital networks can be used by individuals and groups for good causes, to have a positive impact on the society at large. Social media platforms are starting to be used by citizens for promoting social causes, creating community engagement to answer societal needs. Yet, precisely because social media platforms have a viral effect, they pose completely new challenges: (1) emerging from a crowded environment, (2) monitoring/managing the truthfulness of information and (3) taking into account cultural differences and preferences. Two exemplary cases of social campaigns based on social media platforms are provided — Kony 2012 and Soita Mummolle — to illustrate typical challenges and potential solutions. Future research directions are proposed.
Starting Page	1
Ending Page	6
File Size	568671
Page Count	6
File Format	PDF
ISBN	9781467317023
ISSN	21504938
e-ISBN	9781467317030
e-ISBN	9781467317016
DOI	10.1109/DEST.2012.6227944
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2012-06-18
Publisher Place	Italy
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Kony 2012 Communities culture Organizations Social Web Media ripple effect Twitter graphic design Cultural differences Monitoring Social impact
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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