NDLI: Online risk control mechanisms, perceived risk, trust and consumers' behavioral intention for price errors

Content Provider	IEEE Xplore Digital Library
Author	Yu-Hui Wang Yi-Cheng Liu
Copyright Year	2012
Description	Author affiliation: Grad. Inst. of Commerce Autom. & Manage., Nat. Taipei Univ. of Technol., Taipei, Taiwan (Yi-Cheng Liu) \|\| Grad. Inst. of Service & Technol. Manage., Nat. Taipei Univ. of Technol., Taipei, Taiwan (Yu-Hui Wang)
Abstract	Unlike the physical sellers' ability to catch a pricing error quickly, thousands of orders can be placed with online sellers before they detect the problem. Disputes over contractual validity between the consumers and sellers may cause consumer dissatisfaction, as well as reputational damage and significant financial losses to sellers that are detrimental to the development of e-commerce. Based on the attitude theory proposed by Engel, Blackwell, and Miniard (1995), we conducted an online survey with consumers that have e-commerce experiences using the survey method. The statistical and empirical analysis results show that when online pricing errors occur, consumers' perceived risks affect their trust toward Web sites and sellers, and this subsequently affects consumers' purchase intentions. Additionally, when pricing errors occur, risk management mechanisms can be implemented to enhance consumers' trust toward Web sites and sellers. However, these risk management mechanisms cannot effectively reduce the effects of perceived risks on consumer trust.
Starting Page	743
Ending Page	748
File Size	798369
Page Count	6
File Format	PDF
ISBN	9781467308762
e-ISBN	9788994364209
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2012-10-23
Publisher Place	Taiwan
Access Restriction	Subscribed
Rights Holder	AICIT
Subject Keyword	Perceived risk E-Commerce Pricing error Risk management mechanism Purchase intention Trust
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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