NDLI: Introducing Zones to a Web Site: A Test Based Evaluation on Semantics, Content, and Business Goals

Content Provider	IEEE Xplore Digital Library
Author	Hoebel, N. Mushtaq, N. Schefels, C. Tolle, K. Zicari, R.V.
Copyright Year	2009
Abstract	Content providers compete for the user's attention on information services offered. The placement of content within a Web site is an important factor, influencing behavior of and choices made by users.The Gugubarra project aims at understanding the interests of registered users, by evaluating their behavior and actions performed while visiting the site. For this purpose, we have introduced the concept of ``zones'', which allows segmentation of a Web page, thereby enabling us to consider the placement of information and the possible actions taken by users within these zones. This paper describes the evaluation of the use of zones and their applicability in different scenarios. Several tests were performed using one of our tools to create zones on different Web sites. The main focus is to evaluate aspects of the zoning concept and to test how zones are used in real life situation. The test results should show how the chosen semantics of topic weights influences the use of zones and topics.
Starting Page	265
Ending Page	272
File Size	2732140
Page Count	8
File Format	PDF
ISBN	9780769537559
ISSN	15301354
DOI	10.1109/CEC.2009.66
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2009-07-20
Publisher Place	Austria
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Performance evaluation Decision making Life testing Web Mining Computer science Graphics User Profiling Web pages Web mining Marketing and sales Internet Business Testing
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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