NDLI: Business to family e-commerce enterprises analysis: A case study of Redbaby

Content Provider	IEEE Xplore Digital Library
Author	Liwei Li Xiaohong Wang Ling Tian
Copyright Year	2010
Description	Author affiliation: School of Management, Beijing Union University, 97 Beisihuan East Rd, Chaoyang District, China (Liwei Li; Xiaohong Wang; Ling Tian)
Abstract	Redbaby, established in 2004, was devoted to provide consumers with a convenient way of shopping and quality products with low prices via catalog selling and e-commerce website. The products for sale have extended from one category to nine categories that could entirely meet the requirement of family shopping. Redbaby has transferred itself from a traditional baby-care products seller to a shopping platform on families, which is a model change from B2C to B2F (Business to Family). After years of development, Redbaby has established the operation with catalog and website as the channel, and integrated marketing center, purchasing center and operating center as a system. The paper analyzes the running model of Redbaby comprehensively from the perspective of operation, technology, capital and logistics.
Starting Page	488
Ending Page	491
File Size	377326
Page Count	4
File Format	PDF
ISBN	9781424490875
e-ISBN	9781424490905
DOI	10.1109/FITME.2010.5656555
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2010-10-09
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Redbaby Irrigation Educational institutions Marketing and sales e-commerce Business to Family Catalogs Logistics Case Study
Content Type	Text
Resource Type	Article

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