NDLI: An Empirical Study on Customer Satisfaction Index Model of Third Party Physical Distribution Enterprise

Content Provider	IEEE Xplore Digital Library
Author	Shurong Han Huayin Zhou
Copyright Year	2008
Description	Author affiliation: Tai Yuan Univ. of Sci. & Technol., Taiyuan (Huayin Zhou) \|\| Sch. of Econ. & Manage., Tai Yuan Univ. of Sci. & Technol., Taiyuan (Shurong Han)
Abstract	The customer degree of satisfaction is becoming a soft target used in various countries which can weighs economic output and the people's happy degree. Especially to the third party distribution enterprise, the customer degree of satisfaction is fountainhead of the enterprise sustaining development. In this paper, a customer satisfaction index model of third party distribution enterprise is described based on the theory of planned behavior and technology acceptance model, and the model is tested and estimated by using PLS of structural equation modeling (SEM). At last, it tests that the experimental research indicates the proposed evaluation model of the third party distribution enterprise customer satisfaction has higher goodness of fit, and the coefficients between variables are also estimated.
Starting Page	432
Ending Page	436
File Size	239459
Page Count	5
File Format	PDF
ISBN	9780769534800
DOI	10.1109/FITME.2008.100
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2008-11-20
Publisher Place	Loughborough
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	third party distribution enterprise Information technology Seminars Technology management Numerical analysis Engineering management customer satisfaction Customer satisfaction SEM Econometrics Analysis of variance Logistics Testing PLS Path Analysis
Content Type	Text
Resource Type	Article

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