NDLI: Discovering Multiple-Level Association Rules from Transactional Databases with Consideration of Temporal Characteristics of Products' Discounts Rates

Content Provider	IEEE Xplore Digital Library
Author	Nafari, M. Shahrabi, J.
Copyright Year	2008
Description	Author affiliation: Dept. of Ind. Eng., Amirkabir Univ. of Technol., Tehran, Iran (Nafari, M.; Shahrabi, J.)
Abstract	Due to the development of information systems and technology, businesses increasingly have the capability to accumulate huge amounts of retail data in large databases. In the recent marketing research, products' discounts have rarely been considered as an important decision variable. Although few researches have analyzed the effect of discount on sales, they ignore its temporal characteristics. That is, in real world, each product may appear with different discounts rates in different time periods. Moreover, they have considered discount at single concept level. Therefore, the discovered knowledge is less concrete and implementation of the results of analyses become difficult. The problem addressed in this paper is the consideration of products' discounts in discovering multiple-level association rules in different time intervals that a specific discount appears on a specific product. The proposed algorithm makes it possible to acquire more concrete and specific knowledge corresponding to association between products and their discounts as well as implementation of its results.
Starting Page	383
Ending Page	387
File Size	338308
Page Count	5
File Format	PDF
ISBN	9780769534893
DOI	10.1109/ICACTE.2008.163
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2008-12-20
Publisher Place	Thailand
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Algorithm design and analysis Dairy products Industrial engineering Data engineering discount Transaction databases Association rules Data mining Information systems Retail knowledge Marketing and sales Concrete Multiple-level association rules Temporal concept
Content Type	Text
Resource Type	Article

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