NDLI: MindYourPrivacy: Design and implementation of a visualization system for third-party Web tracking

Content Provider	IEEE Xplore Digital Library
Author	Takano, Y. Ohta, S. Takahashi, T. Ando, R. Inoue, T.
Copyright Year	2014
Description	Author affiliation: Nat. Inst. of Inf. & Commun. Technol., Tokyo, Japan (Takano, Y.; Ohta, S.; Takahashi, T.; Ando, R.) \|\| Japan Adv. Inst. of Sci. & Technol., Ishikawa, Japan (Inoue, T.)
Abstract	Third-party Web tracking is a serious privacy issue. Advertisement sites and social networking sites stealthily collect users' Web browsing history for purposes such as targeted advertising or predicting trends. Unfortunately, very few Internet users realize this, and their privacy has been infringed upon because they have no means of recognizing the situation. In this paper we present the design and implementation of a system called MindYourPrivacy that visualizes third-party Web tracking and clarifies the entities threatening users' privacy. The implementation adopts deep packet inspection, DNS-SOA-record-based categorization, and HTTP-referred graphical analysis to visualize collectors of Web browsing histories without device dependency. To demonstrate the effectiveness of our proof-of-concept implementation, we conducted an experiment in an IT technology camp, where 129 attendees discussed IT technologies for four days, The experiment's results revealed that visualizing Web tracking effectively influences users' perception of privacy. Analysis of the user data we collected at the camp also revealed that MCODE clustering and some features derived from graph theory are useful for detecting advertising sites that potentially collect user information by Web tracking for their own purposes.
Starting Page	48
Ending Page	56
File Size	10294608
Page Count	9
File Format	PDF
ISBN	9781479935024
e-ISBN	9781479935031
DOI	10.1109/PST.2014.6890923
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2014-07-23
Publisher Place	Canada
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Privacy Target tracking Databases Network Monitoring Data and Knowledge Visualization HTML Browsers Internet History Web Mining Security
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in