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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Wu Di Luan Tian Bai Yan Wei Liyuan Li Yanhui |
| Copyright Year | 2010 |
| Description | Author affiliation: Software Technology Institute, Dalian Jiaotong University, China (Wu Di; Luan Tian; Bai Yan; Wei Liyuan) || Augmentum, Inc., China (Li Yanhui) |
| Abstract | With the rapid development of Internet, search engine has gradually become almost the chief tools for obtaining network resources. In order to make our own website searched by search engine and rank ahead of others, meanwhile trying to pass marketing information to the users as much as possible, more and more enterprises adopt the method based on search engine optimization (SEO) to implement search engine marketing (SEM). Besides, in order to help enterprises to monitor the SEO performance of website, and constantly enhance overall competitiveness of website on the Internet, we proposed a SEO monitoring strategy based on keywords & links by use of .NET technology framework and showed the monitoring results intuitively to users. Accordingly, we constructed a SEM network platform with the feature of high performance, high reliability, high accuracy, security and convenient. The development trends of SEM and the international situation in the future have been taken into full account when we designed and constructed this monitoring system. This system provided good performance in monitoring the ability of SEO of website, and provided the reliable information support for ongoing optimization on search engine and making search engine marketing strategy. |
| Starting Page | 450 |
| Ending Page | 453 |
| File Size | 696464 |
| Page Count | 4 |
| File Format | |
| ISBN | 9781424455379 |
| e-ISBN | 9781424455409 |
| DOI | 10.1109/ICCSIT.2010.5563940 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2010-07-09 |
| Publisher Place | China |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Keywords Encyclopedias Search engines Links SEM Workstations SEO Monitoring Optimization Engines |
| Content Type | Text |
| Resource Type | Article |
National Digital Library of India (NDLI) is a virtual repository of learning resources which is not just a repository with search/browse facilities but provides a host of services for the learner community. It is sponsored and mentored by Ministry of Education, Government of India, through its National Mission on Education through Information and Communication Technology (NMEICT). Filtered and federated searching is employed to facilitate focused searching so that learners can find the right resource with least effort and in minimum time. NDLI provides user group-specific services such as Examination Preparatory for School and College students and job aspirants. Services for Researchers and general learners are also provided. NDLI is designed to hold content of any language and provides interface support for 10 most widely used Indian languages. It is built to provide support for all academic levels including researchers and life-long learners, all disciplines, all popular forms of access devices and differently-abled learners. It is designed to enable people to learn and prepare from best practices from all over the world and to facilitate researchers to perform inter-linked exploration from multiple sources. It is developed, operated and maintained from Indian Institute of Technology Kharagpur.
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|---|---|---|---|
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