NDLI: A Pricing Model and Sensitivity Analysis for MNO's Investment Decision Making in 3G UMTS Networks

Content Provider	IEEE Xplore Digital Library
Author	Pattanavichai, S. Jongsawat, N. Premchaiswadi, W.
Copyright Year	2010
Abstract	In this paper we propose a pricing model for MNO and MVNO’s investment in 3G UMTS networks. We also investigate and conceptualize the relationship among MNO, MVNO, and other related variables in the proposed pricing model based on the growth and expansion of 3G UMTS networks market in Thailand. Next, we develop the influence diagrams representing MNO and MVNO and use them to explore the relationship of total costs, total revenues, and net profit. This diagram is used to find optimal decisions which maximize the expected profit values for both MNO and MVNO. Finally, we suggest a simple way of sensitivity analysis to identify the parameter values such as the total number of 3G customers and the number of MVNOs against the MNO’s profit in the 3G wireless network market. An illustrative example of one-way sensitivity analysis is presented. The analysis of the results obtained from the example attempts to provide recommendations which may be utilised and made a greater contribution in the MNO’s investment decision making process.
Starting Page	274
Ending Page	279
File Size	707616
Page Count	6
File Format	PDF
ISBN	9781424482313
e-ISBN	9781424482313
DOI	10.1109/ISECS.2010.67
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2010-07-29
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	a pricing model Sensitivity analysis Biological system modeling Investments sensitivity analysis 3G mobile communication mobile network operator mobile virtual network operator Mobile computing 3G UMTS network second-generation cellular network
Content Type	Text
Resource Type	Article

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