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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Shen Chenglin Zhang Xinxin |
| Copyright Year | 2009 |
| Abstract | Concept of ecological niche is introduced to analyze the relations of e-commerce and traditional business, the latent ecological niche and actual ecological niche, large sized enterprise and small and medium sized enterprise (SME) in this paper. The e-commerce adoptions in SMEs and their attitudes towards the use of strategies were examined. Then four strategies of e-commerce for SMEs based on Niche Theory was put forward, namely dislocation management strategies, value innovation strategies, resources expansion strategies, and utilization of the third-party e-commerce service platform strategies. Finally we suggest that SMEs within the different niches should frame different strategies to develop the e-commerce in future. |
| Starting Page | 360 |
| Ending Page | 364 |
| File Size | 278439 |
| Page Count | 5 |
| File Format | |
| ISBN | 9780769536439 |
| DOI | 10.1109/ISECS.2009.57 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2009-05-22 |
| Publisher Place | China |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Technological innovation Costs E-commerce Environmental factors Electronic commerce Security Small and medium enterprises Ecological niche Innovation management Strategy Manufacturing Resource management Business Pharmaceuticals |
| Content Type | Text |
| Resource Type | Article |
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