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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Ranzhe Jing Jianwei Yu Zuo Jiang |
| Copyright Year | 2008 |
| Description | Author affiliation: Sch. of Inf. Sci. & Technol., Tsinghua Univ., Beijing (Ranzhe Jing) |
| Abstract | With the rapid growth of the Internet, e-commerce has been growing and expanding significantly, according to Fortune, almost all of the global top 500 companies have started online marketing; e-commerce is presently far from the mainstream of modern trade behaviors. The influencing factors in e-commerce transaction behaviors are explored in this paper. This paper takes network customers of a large e-commerce enterprise as research object; the influencing factors are integrated into three categories, respectively managerial factors, external environmental factors and internal environmental factors. And analyzes the influencing factors in the process of e-commerce transaction in terms of customer behaviors, constructs a functional process model for influencing factors in e-commerce transaction activities, integrates such factors into the model, and illustrates the functional mechanism of all the factors in e-commerce transaction. Studies on influencing factors for e-commerce transaction in the perspective of e-commerce customers will help shed light on such contradiction. |
| Starting Page | 603 |
| Ending Page | 607 |
| File Size | 211672 |
| Page Count | 5 |
| File Format | |
| ISBN | 9780769532585 |
| DOI | 10.1109/ISECS.2008.174 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2008-08-03 |
| Publisher Place | China |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | influencing factors transaction behaviour Supply chain management Biological system modeling transaction process E-commerce Environmental factors Marketing and sales Knowledge management Electronic commerce Business |
| Content Type | Text |
| Resource Type | Article |
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